Partner with a Nonprofit to Increase Your Nonfiction Book Sales© 2014 Kebba Buckley Button, MS, OM. World Rights Reserved.
Are you a nonfiction author? Or would you like to be? Would you like to build the community of people who are interested in you and buy your books? Then this article is for you.
Do you already have one book? Great! So, what is your mission, your calling, your “job in the Universe” of which this book is a part? What are you trying to achieve? Who are you trying to affect? Take a couple of minutes to write out your cause, your motivation for writing this book and others. This is your mission statement.
Can you envision a multi-year plan that includes other books you might write? Which topics would those books cover? How can you tie together the titles? Can you make them all parallel, or begin each with the same phrase? For example, a series of titles might be: The Clorox Experience, The Wisk Experience, The Ajax Experience. Another series might be: Feeding Your Village, Feeding Your Region, Feeding the World, Feeding People in Wartorn Areas.
Who is your audience? Is there a nonprofit organization that would appreciate your support? Say you’ve already written Feeding Your Village. Now you want to schedule talks to promote your book. Chances are good that you have mentioned food recycling and food banks, in your book. Your book could provide good background for a training program you might offer to community food banks, especially if you have exercises for people to do. You could give a free talk or training, with the understanding that you will sell and sign your books and give a percent to the food bank. Then you could begin approaching churches about providing the same program for them, with a percent to them and a percent to the food bank.
If this is an area of passion and/or mission for you, join a committee of your area food bank alliance. Seek a board position. Find out who staffs the community food distribution days, and offer them the book, with a percent of their purchase price to go to the food bank alliance.
Start working on who would be interested in partnering on the second book, the third, or
the fourth. Mention each work as upcoming in your committee meetings. Think big! Think of national and international organizations that address hunger or parallel needs: The Red Cross? FeedTheHungry.org? The Clinton Initiative? Send them sample chapters or sample books.
Contact all the fraternal organizations that have weekly meetings and use lunchtime speakers. These would include Rotary, Optimists, and the like. Create an entertaining, compelling 20-minute talk. Plan to give away one copy of the book, then graciously agree to sell a few more. Give as many of these talks as you can. Become known by an easily remembered handle, like “Food Bank Fred.”
This is one example set to inspire the jump-start of all the programs you can use to build book sales. Think of your mission, your multi-year product line progression, and partners/sponsors/interested players. Now you’re on your way!
Kebba Buckley Button is a stress management expert and author of the award-winning book, Discover the Secret Energized You, as well as the 2013 book, Peace Within: Your Peaceful Inner Core, Second Edition. Her newest book, Sacred Meditation: Embracing the Divine, is available through her office. Just email SacredMeditation@kebba.com for more info. Like this article? Buy Kebba’s books by clicking the links! Reach the writer at firstname.lastname@example.org.