The Power of the Group: Your Book Festival Vendor Kit

The Power of the Group: Your Book Festival Vendor Kit

by Laura Orsini

Two other members of the Phoenix Publishing & Book Promotion Meetup are in Kingman, Arizona, with me this weekend for the KABAM Festival (Kingman Area Books Are Magic). Beth Kozan is the author of ADOPTION: More than by Chance, and David Medansky has authored a number of books about craps, including Greatest Craps Guru in the World.

To make the most of our experience this weekend, I planned ahead. Here are the tools I’ve packed in my Book Festival Vendor Kit.

Vendor Kit5

Our banner, which will draw attention to our booth and identify our group.


Vendor Kit7

The fabric backdrop for our booth, featuring the covers from David’s, Beth’s, and my books, among other members’ books. Email if you want help to make your own fabric backdrop.


Vendor Kit3

Vendor Kit8

Wooden crates and holders to help create an attractive display that has depth and height. Your goal must be to draw people toward your booth. One of the worst things you can do with your vendor table is to simply  have your books laying flat on the table.


Vendor Kit2

Vendor Kit1

It’s a book event, so we’re using writing implements as our giveaway props! To spur sales, each pencil has a number taped to the bottom indicating the amount of discount the buyer will receive. Of the 60 pencils we have available for giveaway, one has an offer for a free book, two contain $5 discounts; six  offer $2 discounts, and the rest have $1 discounts.


Vendor Kit6

The, once we’ve made a sale, we’re using these plastic slappy hands to make noise and draw attention to our booth. Last time we tried this, it worked, as people bought books, just for the chance to participate in the  celebratory cacophony.


Vendor Kit9

We also want to collect email addresses. Our way to do this is by giving attendees the chance to win a $25 IHOP gift certificate.


Vendor Kit11

Of course, I’m also interested in growing my own business. To that end, I’ve created some buttons authors can use for their own promo purposes.


Vendor Kit10

Here’s my two-sided sign, offering both ends of the self-publishing process. Whether people are looking for help to write and publish their books or have completed their books and now need help with the marketing, Write | Market | Design offers the full range of author services.


Vendor Kit4

And here are my bookmarks, which detail the timeline of a book.

Make your next book festival (or any festival, for that matter) a success by building your vendor kit in advance. And employ the Power of the Group by going in on your  adventure with a couple other authors you know.

Best regards to you!



LAURA ORSINI is a self-publishing consultant who works with authors who want to LO picchange the world. From concept to publication to the first-time author’s book launch, her expertise will help you make a better book and find more readers. Laura is the organizer of the Phoenix Publishing and Book Promotion Meetup, creator of the Holiday Author Event, and conjuror of many other author opportunities. She will explore the power of the group in her posts for this group blog. In the meantime, read her regular posts at Marcie Brock – Book Marketing Maven. Friend her on Facebook, follow her on Twitter, and check out her pins on Pinterest.

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4 Responses to The Power of the Group: Your Book Festival Vendor Kit

  1. What a terrific checklist of items for an author! I think I’ll create this vendor pack and keep it in the truck of my car, ready to set up at a moment’s notice whenever I see an opportunity for book sales. Best of luck in Kingman!

    Liked by 1 person

  2. Marcie Brock says:

    Reblogged this on Marcie Brock, Book Marketing Maven and commented:

    So I am quasi-breaking my own rule here: Reposting someone else’s content is NOT blogging ( However, in this case, the someone else’s material I am borrowing is my own. It’s the post I wrote Saturday for the Phoenix Publishing & Book Promotion Blog (, which I maintain for the Meetup group of the same name (

    Why am I cheating? Because it’s a comprehensive post about the tools you may want to consider packing the next time you get ready to participate in a book festival or other similar selling opportunity as a vendor. The post after this one will be my review of the four recent book festivals I attended.


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