The Power of the Group: Your Book Festival Vendor Kit
by Laura Orsini
Two other members of the Phoenix Publishing & Book Promotion Meetup are in Kingman, Arizona, with me this weekend for the KABAM Festival (Kingman Area Books Are Magic). Beth Kozan is the author of ADOPTION: More than by Chance, and David Medansky has authored a number of books about craps, including Greatest Craps Guru in the World.
To make the most of our experience this weekend, I planned ahead. Here are the tools I’ve packed in my Book Festival Vendor Kit.
Our banner, which will draw attention to our booth and identify our group.
The fabric backdrop for our booth, featuring the covers from David’s, Beth’s, and my books, among other members’ books. Email firstname.lastname@example.org if you want help to make your own fabric backdrop.
Wooden crates and holders to help create an attractive display that has depth and height. Your goal must be to draw people toward your booth. One of the worst things you can do with your vendor table is to simply have your books laying flat on the table.
It’s a book event, so we’re using writing implements as our giveaway props! To spur sales, each pencil has a number taped to the bottom indicating the amount of discount the buyer will receive. Of the 60 pencils we have available for giveaway, one has an offer for a free book, two contain $5 discounts; six offer $2 discounts, and the rest have $1 discounts.
The, once we’ve made a sale, we’re using these plastic slappy hands to make noise and draw attention to our booth. Last time we tried this, it worked, as people bought books, just for the chance to participate in the celebratory cacophony.
We also want to collect email addresses. Our way to do this is by giving attendees the chance to win a $25 IHOP gift certificate.
Of course, I’m also interested in growing my own business. To that end, I’ve created some buttons authors can use for their own promo purposes.
Here’s my two-sided sign, offering both ends of the self-publishing process. Whether people are looking for help to write and publish their books or have completed their books and now need help with the marketing, Write | Market | Design offers the full range of author services.
And here are my bookmarks, which detail the timeline of a book.
Make your next book festival (or any festival, for that matter) a success by building your vendor kit in advance. And employ the Power of the Group by going in on your adventure with a couple other authors you know.
Best regards to you!
LAURA ORSINI is a self-publishing consultant who works with authors who want to change the world. From concept to publication to the first-time author’s book launch, her expertise will help you make a better book and find more readers. Laura is the organizer of the Phoenix Publishing and Book Promotion Meetup, creator of the Holiday Author Event, and conjuror of many other author opportunities. She will explore the power of the group in her posts for this group blog. In the meantime, read her regular posts at Marcie Brock – Book Marketing Maven. Friend her on Facebook, follow her on Twitter, and check out her pins on Pinterest.