Coauthoring “16 in ’64”

Coauthoring “16 in ’64”

by Joe Carroccio

In September of 2015, I was talking with my friend Marti Edwards about music, The Beatles, and  baby boomers. Marti proceeded to tell me about pictures she wanted to show me of the time Joe Carroccio - Postshe met The Beatles, when she was 16, in 1964.

She explained to me how she formed the Chicagoland Beatle People Fan Club, with the sole purpose of meeting The Fab Four. In the process of accomplishing her goal, and the experience left her with an exceptional, interesting and fun story.

She proceeded to show me more than a dozen original 1964 pictures of an event that changed her life – meeting The Beatles and having front row seats to see them perform.

She said that she always wanted the rest of the world to see the pictures. Many suggested she write a book that included the pictures.

Being a former publisher, author, and musician, I offered to coauthor her book. We wrote her story about not only meeting The Beatles, but “about a teenager, in the 1960s, who was determined to meet The Beatles and more importantly, about her tenacity, commitment, confidence, positive attitude, creativity, intuitiveness, and a passion to succeed.” And so the adventure began. In four short months, 16 in ’64: The Beatles and the Baby Boomers was released to the world. Our website,, was created and maintained on a week-to-week basis. We released the eBook through Amazon, had our first book signing and continue to market the hell out of it.

We have sold more than 60 print books and numerous eBooks. The process has been quite self-fulfilling, but there is still a very long, but enjoyable, road ahead. As I previously stated, it’s an adventure!

We had a plan with three goals: writing the book, publishing the book, and marketing the story. We set a timetable to complete the writing and publishing, and accomplished these two goals, as projected. Now we market. We meet to discuss what we need to do next on a weekly basis. Not only do we support each other, but we also have the support of our significant others, friends, and family. We are maintaining a very positive, but realistic attitude. Networking, networking and least I forget, networking!

This is a continuous story, so stay tuned – there’s lots more to come.Joe Carroccio


Joe Carroccio is the coauthor of 16 in ’64: The Beatles and the Baby Boomers. Learn more at:

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