Making Things Happen vs. Letting Things Happen
by Joe Carroccio
Since our initial book signing in March 2016, a great deal has happened.
There is a philosophy of “just letting things happen” and then there is the other point of view of “making things happen.” I am an advocate of combining the two. We need to make things happen in conjunction with letting things happen.
Marti, my coauthor, and I meet on a weekly basis to review what we have accomplished, what needs to be accomplished, and any ideas about marketing our book. My advice to anyone who is reading this is to do the same with someone you can trust and who will tell it like it is! Just as we need to let the world know about 16 in ’64, The Beatles and the Baby Boomers, you need to let the world know about your book. Back to what we have accomplished. To date – we have consistently added to our website. That’s right, our own website, which I feel is a “marketing must.” Adding reviews, pictures, related content is our goal on a monthly basis. We also like to let friends, family, and the public know via social media about what we are doing and invite them to check out our website.
We are always requesting feedback, whether positive or negative. The only real negative feedback we have received has been that the book’s typeface is too small. We not only have accepted this, but are in the process of reprinting the book with virtually the same content and much larger print.
We are meeting with writing, publishing, public, and music venues to network and develop new marketing ideas.
On July 16, 2016, we will be doing our second book signing at Revolver Records, a music store in Phoenix. Next month, I will let you know how it went. So many other accomplishments are happening through the combination of making things happen and letting things happen.
Joe Carroccio is the coauthor of 16 in ’64: The Beatles and the Baby Boomers. Learn more at: