The Power of the Group: Support Your Fellow Authors by Buying Direct from Them
by Laura Orsini
Most authors in the Phoenix Publishing & Book Promotion Meetup are familiar with my tolerate/hate relationship with Amazon. To put it succinctly, I am not a big fan. Yes, it still wields an unbelievable amount of influence in the publishing industry, as achieving some version of Amazon bestseller status is actually within reach of any marketing-savvy author, regardless of whether they self-publish or are represented by a house. But there are many negatives, too – most of which I will not go into in this post.
One huge drawback is that self-publishing authors usually sacrifice a huge portion of their prospective incomes when they sell their books via Amazon. Is it worth it for the exposure selling on Amazon offers? Many think so – and there are many successful Amazon authors. But when it comes down to it, the vast majority of authors might make more money if they sold their books themselves (even if they had to pay for third-party distribution).
To that end, I encourage all of our authors – and you, our reading public – to support each other by first looking for the author’s website and, if possible, purchasing their book there. If the book is not available direct from the author – or their website points to their Amazon page – by all means, buy the book through Amazon. But in the spirit of “what goes around comes around,” score some good karma points by being willing to pay extra and support your favorite indie authors.
Putting a book together is no small feat. A quick overview of the multitude of steps involved includes:
- Coming up with the idea
- Outlining the book
- Writing the manuscript
- Editing the manuscript
- Revising the manuscript (steps 4 and 5 may be repeated a handful of times)
- Designing the cover
- Formatting/laying out the book
- Buying the ISBN/bar code
- Registering the book’s copyright
- Printing the book
- Converting the book to eBook format
- Launching the book
- Marketing the book (which has about 100 of its own steps)
Sure, there are many authors who cut corners and write without outlining, skip the editing, and/or design the covers themselves (or use Amazon’s cookie-cutter templates). Like I’ve said many a time, the good thing is that it’s easier than it’s ever been to publish a book. And the bad thing is that it’s easier than it’s ever been to publish a book. But overall, the quality of self-published books has improved dramatically over the last decade. And serious authors are going to great pains to publish quality books.
Why not join your efforts with other book lovers and support these authors by buying direct from them whenever possible?
LAURA ORSINI is a self-publishing consultant who works with authors who want to change the world. From concept to publication to the first-time author’s book launch, her expertise will help you make a better book and find more readers. Laura is the organizer of the Phoenix Publishing and Book Promotion Meetup, creator of the Holiday Author Event, and conjuror of many other author opportunities. She will explore the power of the group in her posts for this group blog. In the meantime, read her regular posts at Marcie Brock – Book Marketing Maven. Friend her on Facebook, follow her on Twitter, and check out her pins on Pinterest.