Networking, Networking, and Some More Networking!

by Joe Carroccio

Since my last post, so much has happened.

First, we have been asked, Who was the young girl in the picture with The Beatles? in our June 27, 2016 post, “Making Things Happen vs. Letting Things Happen.” Of course it was Marti, from the cover of 16 in ’64!

Marti at The Beatles’ performance at The International Amphitheater, Chicago 1964

Here are some updates: The Fest for Beatles Fans in Chicago is over. We are waiting for the results of book sales, our ad in the event program, and feedback from our friend, Aaron.

We did, however, speak with a publicist, referred to us by Aaron, who works exclusively with Beatles-related authors. We are waiting to review her marketing proposal.

Last time, I mentioned that I would be pursuing more music-oriented stores for our book signings. I am still working on that, but we do have another book signing scheduled for Sept. 25 at a local Italian restaurant, Pacino’s in Mesa, Arizona. That’s right, an Italian restaurant.

The owner is a big music fan and, of course, The Beatles. He really knows how to market via social networking, and I feel the event will be a great success. We will be inviting musicians, the media, friends and family to what we project to be a fun and productive afternoon.

One of my philosophies is “When everyone is going left, I go right. When everyone is going right, I go left.”

Here we go again, making things happen in conjunction with letting things happen.

“What about the Tempe Library Program, scheduled for Oct. 5?” you may ask. The preparations are going great. We, along with the Tempe Library, have started marketing the program, with an intense plan of action for September. Stay tuned!

We also had a meeting with Liz Warren, Director of the Storytelling Institute at South Mountain Community College. She was not interested in our program. Win some, lose some. But you never know unless you ASK!

As always, we continue to add to our website and make revisions. And, of course, we continue to network, network, and some more networking! Presently, we are in the process of contacting some of the local morning TV shows, music-oriented podcasters, and newspapers for interviews. Also anyone associated, in any way, with The Beatles.

Autumn is almost here, though you wouldn’t realize it living in Arizona, and it will be a great time for 16 in ’64. Looking forward to continuing the adventure, and enjoying the ride.

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Joe Carroccio is the coauthor of 16 in ’64: The Beatles and the Baby Boomers. Learn more at: 16in64.com.