Power of the Group: Join the NO EXCUSES 3-Week Author Blog Challenge!
by Laura Orsini
If you’re an author, or planning to be anytime in the next 18 months, marketing is – or should be – a key focus for you. One of the best ways to market yourself, and by extension your book, is by blogging. Many authors start blogs, but even though they are “writers,” they get bogged down in knowing what to post, how often to post, and how to do it well.
The NO EXCUSES 3-Week Author Blog Challenge to the rescue! It begins this Friday, October 28, and runs through Thursday, November 17. A blog challenge is just that – a challenge to post a certain number of days in a row. This one is short, which is why it is so titled. There really is no reason you can’t find time to write a post a day for just 3 weeks – and think of what it will do for your motivation, writing skills, and potential traffic to your blog!
Seriously – just 3 weeks of posting to your own blog on pre-determined prompts (should you choose to follow them) all related to book marketing. Here’s a hint: the first prompt is already posted on the website – so head over there right now to register to participate get a jump start!
A blog challenge relies heavily on the power of the group, because you are participating with a group of other people with similar goals and interests. To get the most out of the experience, you will blog daily for 3 weeks, but you will also read the other participants’ posts and share the ones you particularly enjoy with your own social networks. The quid pro quo of this arrangement helps everyone!
We’ll be doing recaps of the best posts for each day – and offering daily giveaways to those who participate. You cannot go wrong by joining the NO EXCUSES 3-Week Author Blog Challenge. If you want a little extra exposure, you can take part in the daily giveaway. Past participants have donated ebooks, printed books, how-to guides, special reports, poetry, and illustrations, just to name a few. If you’d like to donate something for the daily giveaway, please let me know! You’ll get a special mention on the Giveaways page, as well as a note in the recap that goes out to all subscribers to the Author Blog Challenge website.
If you’ve never participated in a blog challenge before, this is a perfect opportunity to get your feet wet, particularly if you’re looking for great ideas to help you market your book. It will make you think differently about your book, including who your target reader is and how best to reach them.
Come join us! You’ll be glad you did.
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LAURA ORSINI is a self-publishing consultant who works with authors who want to 
change the world. From concept to publication to the first-time author’s book launch, her expertise will help you make a better book and find more readers. Laura is the organizer of the Phoenix Publishing and Book Promotion Meetup, creator of the Holiday Author Event, and conjuror of many other author opportunities. She will explore the power of the group in her posts for this group blog. In the meantime, read her regular posts at Marcie Brock – Book Marketing Maven. Friend her on Facebook, follow her on Twitter, and check out her pins on Pinterest.
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