Key to Success: Working with Others with Common Interests!

Key to Success: Working with Others with Common Interests!

by Joe Carroccio

WOW! Lots of exciting news.

Check it out:


We had our third book signing of the year at Pacino’s Italian Restaurant in Mesa, Arizona, on Sunday, Sept. 25th. Great time and a fair turnout.

On October 5th, I presented “The Great Music Transition of the 60sat the Tempe Library, sponsored by 16 in ’64. It was an interactive discussion with a fun group that associated fun facts about music, leading up to and then all about the 60s.

Chris, a gentleman who was present, turned out to be an alumnus of mine who attended and graduated from Brooklyn Technical High School. It really is a small world. After the presentation, we spoke about The Beatles and what a big fan he is. It turns out that he has been following a Beatles tribute band, Apple, for years. Amazing – I know and have worked with the leader of Apple, another guy named Joe.

I got in touch with Joe from the Apple band the next day, and we will be meeting to see if we can develop a joint marketing program. That was one of the things we wanted to do – work with a Beatles tribute band.

Nicole Michael continues to help us make connections to the Beatles world, via news releases and a great deal of social media marketing.

By the time you read this, on Saturday, October 22nd, we will have done our first book signing for Zia Records at their Mesa, Arizona store, located at 1302 S. Gilbert Road. We hope to hit the other four Metro Phoenix stores, and perhaps the ones in Tucson and Nevada in 2017.

As always, we continue adding to our website and make revisions. We also are in continual contact with local morning TV shows, podcasters, and newspapers for interviews. We’re reaching out to anyone, associated in any way, with The Beatles.

It takes a great deal of effort to market and promote your book. You need to embrace your passion and always move forward with a positive attitude. Don’t dwell on the past; learn from it. Most of all, enjoy what you are doing, or find something else to do.

I don’t feel we really make mistakes. We just make middling to excellent decisions.

______________________Joe Carroccio
Joe Carroccio is the coauthor of 16 in ’64: The Beatles and the Baby Boomers. Learn more at:

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