Merry Christmas 2016 and a Great 2017 for Marketing

Merry Christmas 2016 and a Great 2017 for Marketing

by Joe Carroccio



It has been an exciting year for 16 in ’64: The Beatles and the Baby Boomers.

On December 3rd, we did our second book signing for Zia Records at their Chandler, Ariz. store, located at 3029 N. Alma School Road. Even though we did not sell too many books, we had a great time and will continue our relationship with Zia into 2017.

We have already set the date of Saturday, January 14, 2017, to do a book signing at their Tempe, Ariz. store, located at 3201 S. Mill Ave.

As stated in last month’s post, in 2017, we will be doing book signings at their two other Phoenix Metro stores, their two Tucson locations, and perhaps at their two Las Vegas stores.

We may also be doing some other events with their support.

On Sunday, December 11th, we showcased at the Phoenix Arts Festival as part of the Phoenix Publishing and Book Promotion booth. Had a great time with fellow authors.

As always, we are adding to and making revisions to our website: Please check there for book reviews and other interesting information.

We are continuing to contact local morning TV Shows, podcasters, and newspapers for interviews, as well as anyone in any way associated with The Beatles.

In January, I will be creating our 2017 marketing plan. It’s going to be a great 2017!

As I have previously stated and continue to live by, you need to embrace your passion and always move forward with a positive attitude. Don’t dwell on the past – learn from it. Most of all, enjoy what you are doing, or find something else to do.

Finally, for now, my vision for 16 in ’64, from its conception, has been to make this wonderful true story into a movie. We need a producer, and it will be my 2017 quest to find one.


____________________Joe Carroccio
Joe Carroccio is the coauthor of 16 in ’64: The Beatles and the Baby Boomers. Learn more at:

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