Does social media really help sell our books?
by Jack Dermody
Nobody has been more doubtful than I about advertising and selling through social media. Making a big scene around all the noise on Facebook, Twitter, etc. seems a gargantuan and, ultimately, futile task.
I think I’ve been proven wrong.
Through social media, specifically Facebook pages, I recently and eagerly bought three books in a three-volume series called Prepare! Publish! Promote! by Dr. Gary Webb. I found them through Facebook pages dedicated to promoting indie authors. No, these are not “free” offers. No, they are not “99-cent” offers. They are full-price promotions that seem really, really effective.
Here are some of the pages I’ve subscribed to:
- Kindelmojo (Yes, that’s the spelling.)
- Ebooks on Amazon
- Book Reviews & Promotion
- The Best E-book Club
- Amazon Kindle/eBook Readers UK/Europe/Asia/Africa/
- Advertise Your Books
I was reeled in as a buyer from the title, first of all. Prepare! Publish! Promote! Heck, that’s what I am all about these days. I could not help but notice the series because the covers would show up in several posts at one time on different Facebook pages. Then, of course, a single click let the Amazon company take over and they offered me a free sample. The price of $2.99 was hard to resist. Then Kindle instant downloading sealed the deal.
Add to this the indisputable evidence that Dr. Gary Webb’s work is thorough. He is not a fly-by-night author with “10 steps to success” in a book under 20,000 words. All three books are meaty, showing tons of experience and expertise.
It gives me great hope that the nonfiction stuff I write just might hold its own against a sea of novels, particularly romance novels that end up being the top sellers. Yes, romance novels were the money-makers yet again in 2016, according to Mark Coker, founder of Smashwords.
I have a love-hate relationship with ebooks. Who doesn’t like instant access to dictionaries and Wikipedia while reading? Isn’t it great to read in bed and not bother your bedmate with a lamplight as you read white print on a black background? And you can put on headphones and hear it when your eyes are tired. On the other hand, I much prefer to hold a printed book and scribble in the margins. I like to see the book on a shelf and visit it occasionally. I like to smell it, touch it, and fall to sleep with it.
Let’s get back to work! Oh I almost forgot. Buy my book. At least check it out. If you need a job, you need Job Interviewers: Get Inside Their Heads. The Kindle version is only $2.99! Thanks.
Jack Dermody is an expert on classic personality types; national group facilitator and corporate trainer; textbook author in linguistics and psychology; and author of Job Interviewers: Get Inside Their Heads. He is formerly published with Prentice-Hall, ELS Language Services.