Monthly Archives: June 2017

A Memorial Day to Remember

A Memorial Day to Remember by Beth Kozan Let me tell you about May 30, 1956 – the day lightning struck our neighbor, Elmer. School was out. The cotton was planted. After dinner (served at noon), Daddy had gone back … Continue reading

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The Effective Author: Got Aha Moments?

The Effective Author: Got Aha Moments? © 2017 Kebba Buckley Button, MS, OM. World Rights Reserved. Aha moments come in several forms, and they can be magnificent turning points if we choose to let them be. Sometimes we work hard … Continue reading

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Targeted Communication

Targeted Communication by Rita Goldner We authors often discuss at marketing meetings how important it is to have a specific target, an actual person’s profile in mind when writing marketing copy, designing ads, and posting on social media sites. This … Continue reading

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