On the Way to the Nail Salon
by Laura Orsini
I’ve never been much of a New Year’s Resolutioner. My preference is to select a word for the year – my 2019 word is completion – and focus on doing, being, living that word. However, after watching my husband excel last year on the fitness front (he ran/walked 850 miles in 2018), I decided to up my own fitness game and set a goal to walk an average of 2 miles a day this year. I’m already a bit behind, but I still have 342 days to make up my deficiency.
With my goal in mind, I decided to walk to the nail salon the first week of the year. In my head, I calculated it to be maybe 2.5 miles from my house. In actuality, according to my pedometer app, it was closer to 3.5 miles. That’s easy enough to do when you’re strolling; it becomes more challenging when you’re trying to make a 1:15 p.m. appointment while carrying a bag with flip-flops and three bottles of your own non-formaldehyde nail polish. Marketing Awareness #1: Sometimes the destination is quite a bit farther than you realize when you set out.
Although I was listening to the ’80s Alternative channel on Pandora as I walked, I was still trying to keep my mind occupied, so I started paying closer attention to my surroundings. One of the first things I could not help but notice was the two bicyclists coming toward me on the sidewalk – leaving a perfectly good bike lane three feet to my left unused. Yep, it can be harrowing to ride a bicycle on the same street with cars, but drivers will never get acclimated to seeing cyclists there and driving next to them if cyclists always opt for the sidewalk. Marketing Awareness #2: Sometimes people are going the wrong way in your lane. Get out of the their way and let them go.
Over the last few months, I’ve been having some sporadic back pain. A long walk is a great way to trigger those lower back issues, even if you stretch beforehand, so I occasionally stopped along the way, set my bag down, and did a few more stretches, some of them probably quite strange to observe. I couldn’t care what I looked like – I just had to take care of my body so it would get me to my destination. Marketing Awareness #3: Don’t worry about what others think of your methods, as long as they work for you.
I was a little over a mile from my destination when I looked at the clock on my phone and realized that, even with my increased pace, I wasn’t going to make my appointment on time. So I called the nail salon and asked if they could still fit me in if I arrived 15 minutes late. They said sure, and I breathed a little easier. Marketing Awareness #4: Sometimes you need to reassess and, if necessary, reset your goals.
I was a little less than mile from the salon and I could finally see the light at the intersection where I was headed in the very far distance. I knew it was less than a mile, yet it still seemed so far away. I kept my eye on that light. Suddenly, another bicyclist came up on my left and buzzed past me, talking really loudly on his phone as he went. He startled me, and I nearly lost my footing. I was more than a little annoyed – but I regained my balance and kept going, my eye still on that distant traffic light. Marketing Awareness #5: You will face obstacles, challenges, and people who pass you on your way to your goal. Keep going.
I walked 20 more steps, 60 more steps, but the light still didn’t look any closer. There was no turning back, though, so I kept walking. I looked up again, and it still seemed farther away than it should. Then, quite suddenly, the light was just right there – within throwing distance. I could see the nail salon with my own eyes! Marketing Awareness #6: Keep your eye on your goal, knowing you’re on the right path, and that the goal is getting closer, even if it might not feel like it.
I celebrated my walk with a deluxe mani-pedi, and had my husband come pick me up so I didn’t have to walk home. Marketing Awareness #7: Celebrate your success.
When I got home, I marked 3.45 miles on the 2019 wall calendar I’m using to track my miles walked. Marketing Awareness #8: What gets measured gets done.
Did you set a New Year’s resolution? Choose a word for the year? How can everyday episodes help you become a better author and book marketer? Please share your thoughts in the Comments section below.
LAURA ORSINI recently founded Panoply Publishing, a boutique indie press. She is also a self-publishing consultant who works with authors who want to change the world. From concept to publication to the first-time author’s book launch, her expertise will help you make a better book and find more readers. Laura is the organizer of the popular and successful Phoenix Publishing and Book Promotion Meetup, creator of the Holiday Author Event, and conjuror of many other author opportunities. She will explore the power of the group in her posts for this group blog. In the meantime, read her regular posts at Marcie Brock – Book Marketing Maven. Friend her on Facebook, follow her on Twitter, and check out her pins on Pinterest.