Category Archives: Rita Goldner

Posts by Rita Goldner

Horseshoe Crab Blood

Horseshoe Crab Blood by Rita Goldner On the evolution timetable, we humans are relatively the new kids on the block. We have been here in our current form for about 200,000 years. The horseshoe crab, however, has been here in … Continue reading

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Targeted Communication

Targeted Communication by Rita Goldner We authors often discuss at marketing meetings how important it is to have a specific target, an actual person’s profile in mind when writing marketing copy, designing ads, and posting on social media sites. This … Continue reading

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White Privilege and Diversity

White Privilege and Diversity by Rita Goldner During my recent weekend in Los Angeles for the LA Times  Festival of  Books, I had the opportunity to meet and talk at length with Valerie Foster, one of the eight other authors … Continue reading

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Picture Books: Integral to Children’s Learning

Picture Books: Integral to Children’s Learning by Rita Goldner As an illustrator and a former teacher, I’ve always felt that visual art is a crucial part of public education. However, when school budget committees debate its merits, especially during times … Continue reading

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Fun Facts

Fun Facts by Rita Goldner Social media marketers in general, and specifically book marketers, are often looking for obscure holidays they can commemorate with a tie-in to a current work. One you may have overlooked this past month was the … Continue reading

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Walls

Walls by Rita Goldner Our news sources lately have been jam-packed with stories about a border wall. Since all the authors contributing to this blog agreed at the outset not to discuss religion or politics (and I heartily endorse this … Continue reading

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Making Marks

Making Marks by Rita Goldner My illustration for today is a page from my work-in-progress coloring book Making Marks. It’s my interpretation of the cave paintings in Lascaux, France. These Paleolithic cave paintings, discovered in Lascaux in 1940, are thought … Continue reading

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