Tag Archives: book marketing

Little Free Libraries

Little Free Libraries by Barbara Renner Take a book. Leave a book. That’s the basic concept of the Little Free Library (LFL), a free book exchange housed in a small wooden box where anyone may take a book to read … Continue reading

Posted in Barbara Renner | Tagged , , , , , | Leave a comment

The Self-Publishing Force-Field Analysis

The Self-Publishing Force-Field Analysis by Mary Ellen Stepanich Some of us writers have an affinity for bookkeeping, and when we tally all the self-publishing costs against the income from our book sales, we discover a dismal truth: We make very … Continue reading

Posted in Mary Ellen Stepanich | Tagged , , , , | Leave a comment

It’s Spring and the Beat Goes On!

It’s Spring and the Beat Goes On! by Joe Carroccio Marti and I did our second book signing of 2017, in support of 16 in ’64: The Beatles and the Baby Boomers, on Saturday, March 11th, at the Zia Records … Continue reading

Posted in Joe Carroccio, Uncategorized | Tagged , , , | Leave a comment

Does social media really help sell our books?

Does social media really help sell our books? by Jack Dermody Nobody has been more doubtful than I about advertising and selling through social media. Making a big scene around all the noise on Facebook, Twitter, etc. seems a gargantuan … Continue reading

Posted in Jack Dermody | Tagged , , , , | 2 Comments

Merry Christmas 2016 and a Great 2017 for Marketing

Merry Christmas 2016 and a Great 2017 for Marketing by Joe Carroccio   It has been an exciting year for 16 in ’64: The Beatles and the Baby Boomers. On December 3rd, we did our second book signing for Zia … Continue reading

Posted in Joe Carroccio, Uncategorized | Tagged , , , , | Leave a comment

An Historic Time for ALL!

An Historic Time for ALL! by Joe Carroccio The Chicago Cubs win the World Series, and it only takes 107 years! Donald Trump will become the 45th President of the United States – an Outsider for “Change!” Even with these … Continue reading

Posted in Joe Carroccio, Uncategorized | Tagged , , , | Leave a comment

Are You a Chevrolet or a Ferrari?

Are You a Chevrolet or a Ferrari? by Mary Ellen Stepanich, Ph.D. Thirty-four years ago I was studying for my Ph.D. at Purdue University, learning more than I wanted to know about management, marketing, human behavior, and how to improve … Continue reading

Posted in Mary Ellen Stepanich | Tagged , , , | Leave a comment