Tag Archives: organizational behavior

Are You a Chevrolet or a Ferrari?

Are You a Chevrolet or a Ferrari? by Mary Ellen Stepanich, Ph.D. Thirty-four years ago I was studying for my Ph.D. at Purdue University, learning more than I wanted to know about management, marketing, human behavior, and how to improve … Continue reading

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Production vs. Marketing – the Fundamental Conflict

Production vs. Marketing – the Fundamental Conflict by Mary Ellen Stepanich, Ph.D. Once upon a time I was a professor at Purdue University, teaching organizational behavior (OB) to management students who had aspirations of becoming corporate bigwigs. OB is often … Continue reading

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