Category Archives: Rita Goldner

Posts by Rita Goldner

Horseshoe Crab Blood

Horseshoe Crab Blood by Rita Goldner On the evolution timetable, we humans are relatively the new kids on the block. We have been here in our current form for about 200,000 years. The horseshoe crab, however, has been here in … Continue reading

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Targeted Communication

Targeted Communication by Rita Goldner We authors often discuss at marketing meetings how important it is to have a specific target, an actual person’s profile in mind when writing marketing copy, designing ads, and posting on social media sites. This … Continue reading

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White Privilege and Diversity

White Privilege and Diversity by Rita Goldner During my recent weekend in Los Angeles for the LA Times  Festival of  Books, I had the opportunity to meet and talk at length with Valerie Foster, one of the eight other authors … Continue reading

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Picture Books: Integral to Children’s Learning

Picture Books: Integral to Children’s Learning by Rita Goldner As an illustrator and a former teacher, I’ve always felt that visual art is a crucial part of public education. However, when school budget committees debate its merits, especially during times … Continue reading

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Fun Facts

Fun Facts by Rita Goldner Social media marketers in general, and specifically book marketers, are often looking for obscure holidays they can commemorate with a tie-in to a current work. One you may have overlooked this past month was the … Continue reading

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Dinosaurs and Mammals

Dinosaurs and Mammals by Rita Goldner I’m writing/illustrating a new book, Making Marks on the World, with black and white drawings for the reader to color. The theme is time travel through history. The young protagonist zooms through a centuries-long … Continue reading

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Fantasy

Fantasy  by Rita Goldner Last night you had a bunch of kids knocking on your door dressed in costumes; today my post is about fantasy, as it relates to children. Inspiration came not only from Halloween and All Saints Day, … Continue reading

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