Category Archives: Rita Goldner

Posts by Rita Goldner

Anthropomorphic Animals

Anthropomorphic Animals by Rita Goldner For decades I’ve had first-hand experience with anthropomorphizing animals, i.e. giving them human characteristics. I had a business making mascot costumes, mostly for fast food franchises. Whenever I could, I talked my clients into letting … Continue reading

Posted in Rita Goldner | Tagged , , , | 2 Comments

Milestones

Milestones by Rita Goldner The occasion of the third anniversary of the Phoenix Book Publishing & Book Promotion blog prompts me to write a post about milestones. I like the word and the concept because it measures the passage of … Continue reading

Posted in Rita Goldner | Tagged , , , , | 3 Comments

Lake Tahoe

Lake Tahoe by Rita Goldner Today I am chillin’ among the cool mountain pines at Lake Tahoe. This is a short retreat I take with my husband Dave every year. For him, it’s various water sports; for me, plein air … Continue reading

Posted in Rita Goldner, Uncategorized | Tagged , , , | 2 Comments

Monarch Butterfly

Monarch Butterfly by Rita Goldner Since my whole improbable journey to becoming a published children’s book author was launched by my love of orangutans, I like to blog about them and other endangered or threatened species. I certainly have no … Continue reading

Posted in Rita Goldner | Tagged , , , , , | 2 Comments

Horseshoe Crab Blood

Horseshoe Crab Blood by Rita Goldner On the evolution timetable, we humans are relatively the new kids on the block. We have been here in our current form for about 200,000 years. The horseshoe crab, however, has been here in … Continue reading

Posted in Rita Goldner | Tagged , , , , , | 1 Comment

Targeted Communication

Targeted Communication by Rita Goldner We authors often discuss at marketing meetings how important it is to have a specific target, an actual person’s profile in mind when writing marketing copy, designing ads, and posting on social media sites. This … Continue reading

Posted in Rita Goldner | Tagged , , , , , , | 4 Comments

White Privilege and Diversity

White Privilege and Diversity by Rita Goldner During my recent weekend in Los Angeles for the LA Times  Festival of  Books, I had the opportunity to meet and talk at length with Valerie Foster, one of the eight other authors … Continue reading

Posted in Rita Goldner | Tagged , , , , | 1 Comment